Regular prices, September 2026

Coop or Migros?Coop vs Migros: prices compared

23 staples from the cheapest own brands, with real regular prices. For 19 of them, both cost the same per kilo.

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In short

We compared 23 staples from the cheapest own brands of Coop (mostly Prix Garantie) and Migros (mostly M-Budget), using the regular prices in Eini’s database. For 19 products the price per kilo, litre or piece is the same to the centime. The whole basket costs CHF 55.40 at Coop and CHF 55.75 at Migros. The real differences are in promotions, branded products and pack sizes.

Updated 1 October 2026

The basket: 23 staples.

Regular prices from the online range in Eini’s database, Coop collected from 23 to 28 September 2026, Migros on 24 September 2026. Cheapest comparable own-brand product, not organic, promotions not counted.
Product	Coop	Migros
Spaghetti	CHF 1.20/kg Prix Garantie, 1 kg: CHF 1.20	CHF 1.20/kg Migros, 1 kg: CHF 1.20
Penne	CHF 1.20/kg Prix Garantie, 1 kg: CHF 1.20	CHF 1.20/kg Migros, 1 kg: CHF 1.20
Parboiled long-grain rice	CHF 1.35/kg Prix Garantie, 1 kg: CHF 1.35	CHF 1.35/kg Migros, 1 kg: CHF 1.35
Granulated sugar	CHF 1.50/kg Prix Garantie, 1 kg: CHF 1.50	CHF 1.50/kg M-Budget, 1 kg: CHF 1.50
Cooking butter	CHF 13.60/kg Prix Garantie, 250 g: CHF 3.40	CHF 13.60/kg M-Budget, 250 g: CHF 3.40
Whole milk UHT	CHF 1.13/l Prix Garantie, 1.5 l: CHF 1.70	CHF 1.13/l M-Budget, 2 l: CHF 2.25
Plain yogurt	CHF 1.60/kg Prix Garantie, 500 g: CHF 0.80	CHF 1.60/kg M-Budget, 500 g: CHF 0.80
Mozzarella	CHF 5.63/kg Prix Garantie, 400 g: CHF 2.25	CHF 5.63/kg M-Budget, 400 g: CHF 2.25
Barn eggs 53 g+	CHF 0.33 each Prix Garantie, 15 eggs: CHF 4.95	CHF 0.32 each M-Budget, 15 eggs: CHF 4.80
Chopped tomatoes (tin)	CHF 1.50/kg Prix Garantie, 400 g: CHF 0.60	CHF 1.50/kg M-Budget, 400 g: CHF 0.60
Olive oil for frying	CHF 7.00/l Prix Garantie, 1 l: CHF 7.00	CHF 7.00/l Migros, 1 l: CHF 7.00
Sunflower oil	CHF 4.00/l Prix Garantie, 1 l: CHF 4.00	CHF 4.00/l M-Classic, 1 l: CHF 4.00
Potatoes	CHF 1.12/kg Prix Garantie, 2.5 kg: CHF 2.80	CHF 1.12/kg M-Budget, 5 kg: CHF 5.60
Carrots	CHF 1.95/kg Prix Garantie, 1 kg: CHF 1.95	CHF 1.95/kg Migros, 1 kg: CHF 1.95
Onions	CHF 1.70/kg Prix Garantie, 1 kg: CHF 1.70	CHF 1.70/kg Migros, 1 kg: CHF 1.70
Apples	CHF 1.58/kg Prix Garantie, 2.5 kg: CHF 3.95	CHF 1.58/kg M-Budget, 2.5 kg: CHF 3.95
Tomatoes	CHF 3.50/kg Prix Garantie, 700 g: CHF 2.45	CHF 3.50/kg Migros, 1 kg: CHF 3.50
Courgettes (zucchetti)	CHF 2.80/kg Prix Garantie, 1 kg: CHF 2.80	CHF 3.30/kg Migros, 1 kg: CHF 3.30
Broccoli	CHF 4.47/kg Prix Garantie, 850 g: CHF 3.80	CHF 4.47/kg M-Budget, 750 g: CHF 3.35
Tuna in brine	CHF 8.67/kg Prix Garantie, 150 g: CHF 1.30	CHF 8.71/kg Migros, 155 g: CHF 1.35
Toast bread	CHF 2.40/kg Prix Garantie, 500 g: CHF 1.20	CHF 2.41/kg M-Budget, 560 g: CHF 1.35
Single cream UHT (25%)	CHF 5.30/l Prix Garantie, 500 ml: CHF 2.65	CHF 5.30/l Valflora, 500 ml: CHF 2.65
Le Gruyère AOP	CHF 15.00/kg Value, 350 g: CHF 5.25	CHF 15.00/kg Migros, 100 g: CHF 1.50

What the comparison shows.

19 of 23 the same
spaghetti, penne, rice, sugar, cooking butter, milk, yogurt, mozzarella, tinned tomatoes, olive oil, sunflower oil, potatoes, carrots, onions, apples, tomatoes, broccoli, single cream and Gruyère cost the same per kilo, litre or piece, rounded to the centime.
Tuna and toast
less than 1% apart, a few centimes per kilo.
Eggs
Migros is 1 centime cheaper per egg (15 eggs: CHF 4.80 instead of CHF 4.95). The Migros product name says “Import”.
Courgettes
Coop is 50 centimes cheaper per kilo (CHF 2.80 instead of CHF 3.30).

A basket with 1 kg each of spaghetti, penne, rice and sugar, 250 g butter, 1 l milk, 500 g yogurt, 400 g mozzarella, 15 eggs, 400 g tinned tomatoes, 1 l each of olive and sunflower oil, 1 kg each of potatoes, carrots, onions, apples, tomatoes, courgettes and broccoli, 150 g tuna, 500 g toast, 500 ml single cream and 250 g Gruyère costs CHF 55.40 at Coop and CHF 55.75 at Migros. Where the pack is bigger or smaller, we converted to these amounts.

Where Coop and Migros really differ.

Promotions
in the week from 28 September 2026, Eini recorded 422 food promotions at Coop and 174 at Migros. The median discount was 20.4% (Coop) and 20.0% (Migros). How many promotions appear also depends on how each store publishes them.
Brand line, not store
Barilla penne cost CHF 3.40 per kilo at Coop, almost three times Prix Garantie at CHF 1.20. The line you pick matters more than the store.
Pack size
at Migros, onions cost CHF 1.50 per kilo in the 2 kg pack from M-Budget and CHF 1.70 in the 1 kg pack.

Older comparisons with bigger baskets and branded products, such as K-Tipp in 2022, found larger differences between stores. For pure budget lines, regular prices are often identical today.

How to compare for yourself.

Compare the price per kilo or litre on the shelf label, not the pack price.
Compare the same quality: barn eggs with barn eggs, organic with organic, imported with imported.
Keep regular prices and promotions apart. A promotion only lasts a short time; the regular price stays.
Check the pack size: bigger packs are often cheaper per kilo, but only pay off if you use everything.

More in the article The Grundpreis Trick: Read Swiss Unit Prices Like a Pro and on the page Compare grocery prices in Switzerland.

Where Eini fits.

Eini does not only compare Coop and Migros. The Groceries module takes over the promotions of Coop, Migros, Lidl, Aldi, Denner and Aligro every week and builds your meal plan from them. In “cheapest basket” mode, Eini spreads the shopping list across the stores where the products cost least. The numbers per store are on the Data & method page.

Eini does more than groceries

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Eini compares basic health insurance premiums with official Priminfo data and reminds you before each cancellation deadline.

Answered briefly.

Is Coop more expensive than Migros?

Hardly, for the cheapest own brands. In our comparison of September 2026, a basket of 23 staples cost CHF 55.40 at Coop and CHF 55.75 at Migros, regular prices without promotions and without organic products.

Which is cheaper, Prix Garantie or M-Budget?

For 19 of 23 staples the price per kilo, litre or piece is the same. In September 2026 there were differences for eggs (Migros cheaper) and courgettes (Coop cheaper).

How current are these prices?

They are regular prices from the online range, collected from 23 to 28 September 2026 at Coop and on 24 September 2026 at Migros. Promotions and prices in your branch can differ.

Where do I save most at Coop and Migros?

On promotions, on the brand line and on pack size. Branded products often cost several times the own brand, and bigger packs are often cheaper per kilo.

Both stores’ promotions in one weekly plan.

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Coop or Migros?Coop vs Migros: prices compared

The basket: 23 staples.

What the comparison shows.

19 of 23 the same

Tuna and toast

Eggs

Courgettes