Last updated: 16 July 2026 · Version 2.0
The controller for the processing of personal data described in this policy is:
Marcelo Ferreira (sole proprietorship)
Rathausenstrasse 17, 6032 Emmen, Switzerland
Email: info@eini.app
Processing is governed by the revised Swiss Federal Act on Data Protection ("FADP"). Where you use our services from the European Economic Area and the EU General Data Protection Regulation ("GDPR") applies, it applies in addition; where the two regimes differ, we apply the higher standard.
This policy covers the Eini mobile app (iOS and Android) and the website eini.app (together, the "Services"). It does not cover the websites, apps or in-store practices of the retailers whose promotions we display; those retailers are independent controllers of any data they collect from you directly.
Dietary restrictions and allergy information may constitute health-related data and thus sensitive personal data under Art. 5 lit. c FADP and Art. 9 GDPR. We process this information only with your consent, given when you enter it, and exclusively to filter and generate suitable meal plans, recipes and shopping lists. We do not use it for marketing profiling, do not infer religious or philosophical beliefs from it, and do not disclose it to third parties for their own purposes. You can remove these preferences at any time in the app.
Your data is never sold, and never shared with third parties for their advertising purposes.
We use the following service providers, which process data on our behalf under data processing agreements:
Beyond this, we disclose data only where required by law or legal process, or where strictly necessary to protect our rights or the security of the Services.
Your data is primarily processed in Switzerland and the European Economic Area, which the Swiss Federal Council recognises as providing an adequate level of data protection. Where providers process data in the United States, we rely on appropriate safeguards, in particular the EU Standard Contractual Clauses with the adjustments recognised by the FDPIC, and, where applicable, the provider's certification under the Swiss–U.S. Data Privacy Framework.
| Data category | Retention |
|---|---|
| Account and profile data | Duration of the account + up to 12 months after deletion |
| Meal plans, lists, preferences | Duration of the account |
| Server and application logs | 30 days |
| Crash and diagnostics data | Up to 90 days |
| Push notification tokens | Duration of the account + 90 days |
| Consent and unsubscribe records | Up to 24 months after consent ends |
| Support correspondence | Up to 24 months after resolution |
| Records required by law (accounting, tax) | 10 years (Art. 958f Swiss Code of Obligations) |
If you delete your account, we delete or irreversibly anonymise your personal data within a reasonable period, subject to the periods above.
We implement appropriate technical and organisational measures, including encryption in transit (TLS), encryption at rest, row-level access controls in the database, least-privilege access and backups. If we become aware of a data breach that is likely to result in a high risk to you, we will notify you and the competent authority as required by Art. 24 FADP and, where applicable, Art. 33–34 GDPR.
The app may send push notifications (e.g. planning or shopping reminders) only if you enable them. You can disable them at any time in your device settings.
The website eini.app uses strictly necessary cookies only, to keep the site working and remember your language. We use no tracking, analytics or advertising cookies on the website.
Subject to the conditions of the FADP and, where applicable, the GDPR, you have the right to:
Requests can be sent to info@eini.app; we may ask you to verify your identity and aim to respond within 30 days. You may also lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern, Switzerland, or, if the GDPR applies to you, with the supervisory authority of your country of residence.
Our meal-planning algorithm processes your preferences automatically to generate plans and lists. This does not produce legal or similarly significant effects on you within the meaning of Art. 21 FADP or Art. 22 GDPR. Some of this generation is carried out with the help of an AI language-model service on our behalf (see Section 6).
The Services are not directed at children. Accounts require a minimum age of 16, or the consent of a parent or legal guardian. If we learn that we have collected data from a child below that age without appropriate consent, we will delete it promptly.
We may update this policy from time to time. We will post the updated version with a new date and, where changes are material, inform you in the app or by email with reasonable advance notice.
Questions about this policy or your data: info@eini.app.