About — Eini. | Our Mission to Make Switzerland More Affordable

The Challenge

The Problem We're Solving.

Switzerland is one of the most expensive countries in the world. Grocery prices are 50% above the EU average. The average household spends over CHF 636/month on food alone. Health insurance premiums keep rising. And navigating four languages, 26 cantons, and a complex tax system makes everything harder than it needs to be.

Yet the tools available to manage money in Switzerland are fragmented, outdated, or simply not designed for the Swiss market. Generic budgeting apps don't know that Aldi is cheaper than Coop. International meal planning tools don't have Swiss recipes or CHF prices. And no single app connects groceries, meal planning, and personal finance for Switzerland.

That's why we built Eini.

CHF 636.-

Avg monthly food spend per household

2.8M t

Food wasted per year in Switzerland

~25%

Potential savings with smart planning

50%+

Above EU average grocery prices

Our Solution

What Eini. Does.

Smart Meal Planning

AI-generated weekly meal plans tailored to your family size, dietary preferences, and budget — using ingredients available at Swiss supermarkets.

Price Comparison

Real-time prices from Coop, Migros, Lidl, Aldi, Denner, and Aligro. See which store has the best deal before you shop.

Automatic Grocery Lists

Your meal plan generates a shopping list automatically, organized by store and aisle. No more forgotten items.

4 Languages

Available in German, French, Italian, and English — serving all of Switzerland's language regions.

The Team

Meet the Founder.

Marcelo

Founder

Marcelo is based in Luzern, Switzerland and is building Eini from a real, personal need. After experiencing the day-to-day complexity of grocery shopping in Switzerland — comparing flyers, checking prices across different stores, and trying to save money while reducing waste — he decided to create the tool he felt was missing. Eini is rooted in that experience and in a clear understanding of everyday life in Switzerland, with the aim of offering a practical, thoughtful, and genuinely useful solution for daily living.

What We Believe

Our Values.

Swiss-first

Every feature is designed for the Swiss market. Real CHF prices, real Swiss stores, real local recipes. We don't adapt a global app — we build for Switzerland.

Data-driven

Our recommendations are backed by real pricing data and official statistics (BFS, BAFU, Eurostat), not guesswork.

Privacy-focused

Your financial data stays yours. We follow Swiss data protection standards and never sell personal information.

Accessible

Available in all four Swiss national languages. Designed to be simple enough for anyone, powerful enough for the most organized planner.

Making Life in Switzerland More Affordable.